A creative concept is the top “Big Idea” for a brand. It is a set of values and a clear tone that can be used in all campaigns, communication channels and audiences. Successful creative concepts are peculiar and memorable and make the brand stand out.
Creative concepts are based on the communication strategy. In the process, we organize workshops to gain solid insight and knowledge of various challenges. After this, our team develops different directions and tests them on a number of parameters. Finally, we propose the ultimate concept to meet the client’s goals.
Our most successful projects are the ones we do in close cooperation with our clients.