It’s not about what you say, it’s how you say it. This encompasses not only the words you choose, but their order, rhythm and pace. It may sound strange, but if you think about it, we all have our own style, both written and spoken. We have our own favorite expressions, our unique rhythm and perhaps dialect? This makes us different from each other. So make no mistake, your tone of voice is rather importaint.
Lighthouse do cowriting for many types of clients and projects, making sure the approach is distinctive, recognisable and trustwordig. The tone of voice has to reflect the company, the people behind it, and let the brand values shine through.